SetMore AI

Legal

Terms of service

Effective September 1, 2026

These terms govern your use of SetMore AI. By creating an account, you agree to them.

Definitions

  • "SetMore AI", "we", "us" means the operator of SetMore AI.
  • "Customer", "you" means the business or individual that creates an account.
  • "Workspace" means the account and configuration that belongs to one Customer, including any sub-accounts an agency Customer creates for its clients.
  • "Lead" means a person your Workspace communicates with through the service.
  • "Service" means SetMore AI: the AI assistant, the portal, and the underlying infrastructure that sends and receives messages on your behalf.

Account and workspace

You are responsible for the accuracy of your account information and for activity under your account, including anyone you invite to your Workspace. Agency Customers own and are responsible for every sub-account and every Lead their sub-accounts message.

The service

SetMore AI provides an AI assistant that replies to Leads over text on your behalf: qualifying them in conversation, booking appointments onto your connected calendar, and following up. You are the sender of record for every message the assistant sends. You are solely responsible for having lawful consent to message every Lead your Workspace contacts, for the accuracy of what the assistant is told to represent about your business, and for reviewing the appointments it books.

Plans and billing

Current plans, included usage, and pricing are shown on our pricing page and in your account; we may change them from time to time, effective for your next billing period. The following billing terms apply regardless of plan:

  • New accounts start with a 7-day trial. A valid payment method is required to start a trial, because a real phone line is provisioned for your Workspace from day one.
  • Subscriptions renew automatically at the end of each billing period at the then-current price for your plan, until you cancel.
  • Agency plans that include sub-accounts bill each sub-account's line as a separate recurring line item, in addition to the base plan price.
  • One-time setup fees, where applicable, are billed at signup and are non-refundable.
  • Cancellation takes effect at the end of your current billing period; you keep access until then. We do not provide refunds or credits for partial billing periods.

Acceptable use

You agree that every Lead your Workspace messages has given express consent to be contacted, and that you will:

  • Only message Leads who have first texted your number (inbound-first), unless a separate outbound mode you have enrolled in expressly permits otherwise.
  • Never use the service for cold outreach to people who have not consented to be contacted.
  • Comply with the Telephone Consumer Protection Act (TCPA), CTIA messaging guidelines, and the rules of the carriers and messaging networks your messages travel over.
  • Never send unlawful, deceptive, harassing, hateful, or sexually explicit content through the service.
  • Never instruct the assistant to claim it is a human being when a Lead directly asks whether they are talking to a person or an AI.

Violation of this section is grounds for immediate suspension, described below.

Phone numbers

Phone numbers are provisioned for your Workspace's use for as long as your account is active and in good standing; you do not own the number outright. Numbers can be withdrawn by the carrier or messaging network at any time and without notice, including as a result of a ban triggered by messaging behavior on your account. A ban is not reversible and is not grounds for a refund of fees already paid.

AI limitations

The assistant is an AI system and can make mistakes: it can misread a Lead's intent, book the wrong time, or say something you would not have said. You are responsible for reviewing bookings the assistant makes. We do not guarantee any particular outcome, response rate, conversion rate, or amount of revenue from using the service.

Data ownership

You own the data your Leads generate through your Workspace: their contact information and the conversations the assistant has on your behalf. You grant us a license to store, process, and use that data solely to operate the service for you, as described in our Privacy policy.

Suspension and termination

We may suspend or terminate your access if you violate these terms, your payment fails and is not cured, or your use puts our messaging infrastructure or other customers at risk (for example, triggering carrier-level restrictions). We will give notice where practical. You may cancel at any time from your account settings.

Warranties

The service is provided "as is" and "as available," without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

Limitation of liability

To the maximum extent permitted by law, our total liability for any claim arising out of or relating to the service is limited to the fees you paid us in the 12 months before the claim arose. We are not liable for indirect, incidental, special, or consequential damages, including lost revenue or lost business.

Indemnity

You agree to indemnify and hold us harmless from any claim arising from your use of the service, including claims that you lacked consent to message a Lead, or that content you instructed the assistant to send was unlawful.

Changes

We may update these terms from time to time. If we make a material change, we will update the effective date above and notify account owners by email.

Contact

Questions about these terms: team@setmore.ai.