Privacy policy

In this policy, "we" and "SetMore AI" mean the operator of SetMore AI, "you" means the business that holds an account with us (the customer), and "lead" means someone your account texts with.

• Account data. Your email address and the settings you configure for your workspace (business name, agent behavior, calendar links, team members).
• Lead and conversation data. When someone texts your number, we store their phone number, any name they give, and the full content of the conversation between them and your AI assistant. This is what lets the assistant hold a conversation, book an appointment, and hand off to you.
• Calendar data. If you connect Google Calendar, we read your availability and write the events the assistant books, on your behalf.
• Billing data. Your plan, billing address, and payment status. Card numbers are handled entirely by Stripe; we never see or store them.
• Usage logs. Timestamps, account and workspace identifiers, and technical events (a message sent, a booking made, an error). Logs are built to carry identifiers, not the content of what was said.

We use this data to:

• Run the AI assistant on your behalf: read incoming messages, reply, and book calls.
• Show you analytics on conversations, bookings, and conversions.
• Bill your account and notify you about payment issues.
• Secure the service, investigate abuse, and enforce our Terms.

We do not sell conversation data or lead phone numbers, to anyone, ever.

We process data on these grounds:

• Performance of a contract. We need account and workspace data to provide the service you signed up for.
• Legitimate interests. Running the service reliably, preventing fraud and abuse, and improving the product.
• Consent, held by you. Every lead your account messages must have given express consent to be contacted. You are responsible for obtaining and documenting that consent; see our Terms and Messaging Policy.

We use a small set of specialized providers to run SetMore AI. Each only receives the data it needs to do its job.

• Our messaging infrastructure provider. This provider carries every text message your account sends and receives. It retains message content indefinitely on its own systems, separate from our retention policy below, and its terms permit it to use that content to improve its own systems, including through machine learning. This is a condition of the underlying messaging network, not something we can turn off per account. If this is not acceptable to you or the people you message, the only way to opt out is not to use the service.
• Supabase. Our database and authentication provider. It stores your account, workspace, and conversation records.
• Vercel. Our hosting provider. It serves the application and processes requests to it.
• Stripe. Our billing provider. It handles your card and subscription directly; we never store card numbers.
• Anthropic. The AI model provider behind the assistant. Under its API terms, Anthropic does not train its models on customer API data.
• Resend. Our email delivery provider. It sends account and transactional email on our behalf.
• Google. If you connect Google Calendar, Google processes your calendar availability and the events we create. SetMore AI's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

We keep conversation data for as long as your workspace is active, plus 30 days after closure, in case you or a lead needs it recovered. The workspace owner can request a full export or deletion at any time by contacting us; deletion removes the data from our systems within 30 days.

Deletion on our side does not reach our messaging infrastructure provider's own copy, which it retains indefinitely under its own terms (see above). We do not control that retention and cannot delete it on your behalf.

If a business has texted you using SetMore AI, you can reply STOP at any time to stop receiving messages from that number. To request that your conversation data be deleted, ask the business directly, or email us at team@setmore.ai with the phone number and business name and we will process the request.

SetMore AI is not directed at, and may not be used by, anyone under 18. We do not knowingly collect data from anyone under 18.

We use encrypted connections everywhere, isolate each customer's data at the database level, and encrypt stored calendar credentials. See our security page for detail.

SetMore AI and its providers process data in the United States. By using the service, you consent to that processing.

If we make a material change to this policy, we will update the effective date above and, for significant changes, notify account owners by email.

Questions about this policy: team@setmore.ai.